Spin Clean International Introduces Limited Edition "Red" and "Blue" Record Washers
celebrating 50th anniversary of The Beatles "red" and "blue" albums—includes fluid remixes by Giles Martin
"Fluid remix by Giles Martin" is humor but the new Spin-Clean record washer kits celebrating the about to bar released 50th anniversary "Red" and "Blue" The Beatles hits albums are real.
Though the promotion was brokered by Bravado Entertainment, The Beatles North American licensing agent, the two models will initially be available worldwide exclusively at leading independent record stores and on the Spin-Clean website.
An accompanying extensive marketing campaign will stress the importance of record preservation and the need for keeping them in pristine condition. "This unique launch demonstrates Spin-Clean's ongoing commitment to providing music enthusiasts with the highest value record cleaning solutions available," said Spin-Clean International President Mark Mawhinney. "We're confident that music fans everywhere will appreciate the quality and convenience that these limited-edition Spin-Clean models bring to they valuable record collections."
The new Spin-Clean marketing effort that commenced last month features a number of elements including one of the most comprehensive ad campaigns ever undertaken in the vinyl cleaning category.
Over the next few months, the Spin-Clean message will be delivered via full-page ads in leading audio publications like The Absolute Sound and a variety of digital banners will also be posted on TrackingAngle.com and other online sites. All of this creative emphasizes the Spin-Clean Record Washer’s compelling combination of benefits, including simplicity, reliability, and affordability.